Questionnaire Templates & Examples

Create Engaging & Appropriate Questions

How often are you asked by companies to complete an online survey, only to find that the form asks too many irrelevant questions? To make sure that your questionnaire users actually complete your form, build your questionnaire with a variety of engaging question styles and ensure that the questions themselves apply to the greatest number of respondents. This will ensure that your users not only answer all questions with quality answers, but enjoy completing the form.

Use Logic To Drive Responses

A benefit of using online forms or surveys is the ability to use logic-based programming to guide users through the questions that respond to them specifically. If your company or organization has a variety of services, products, or possible reasons to ask for feedback, don’t waste valuable time creating a variety of repetitive forms. Instead, utilize in-form logic to make the questionnaire interactive for users, allowing them to more quickly navigate the form itself by skipping questions or sections that may not apply to them.

Keep It Relevant & Honest

One of the biggest issues that companies, organizations, or individuals face when building a questionnaire is feeling the pressure to create a list of questions that will only garner positive feedback. However, without questions that welcome critique and constructive feedback, you may be missing out on the most helpful feedback for growth and success. Instead of simply asking questions that are too broad or seem biased to one type of answer, tailor your questions to ask for honest feedback that reflects the true views of your respondents. By asking questions such as “What part of our product or service was below expectations?” or “What part of your experience wasn’t enjoyable or met your expectations?” you will receive feedback that may be more negative, but ultimately more effective for making necessary changes. Ensure that your questions are relevant to the respondent to make sure they feel heard.

Use A Variety Of Fields & Question Styles

If you are looking to increase the quality of your online questionnaire, consider utilizing the follow fields to gain a variety of helpful feedback. Use the following sample questions to inspire your own unique form:

• Closed-Answer Questions: These questions require a choice from a set list of answers, perfect for ensuring you receive quantitative feedback from a particular question.
• Open-Ended Questions: Questions that allow for open-ended feedback allow the respondent to insert their answers in a free-form method, giving greater opportunity for qualitative answers.
• Nominal Data Questions: Nominal Data questions ask for generic information that can give insight into demographics. “Are you male or female?” “What is your age?”
• Likert Scales: Using scales sporadically throughout your questionnaire can garner helpful scaled feedback - “On a scale of 1-10, how likely are you…”, which can give variety to your form as well as give users a break from filling out the same style question over and again.

Test, Revise, Test Again

A great way to continually keep your questionnaire useful is to test and review your form from time to time. Send the form out to a variety of practice respondents who can give you feedback on your questionnaire and ensure that you are building the very best form before going live. Don’t test only before you launch your form, but continue to test the questionnaire occasionally as you update questions, change format, or add new elements to gain feedback on.