Hotel Guest Satisfaction Survey Template
A hotel guest satisfaction survey is an online form that allows hotels and other hospitality businesses to measure satisfaction, collect post-stay feedback, and identify areas for improvement.
The free AidaForm template includes the essentials: overall satisfaction, likelihood to recommend (NPS), and an evaluation matrix covering key aspects such as cleanliness, room comfort, and staff friendliness. It also features optional open-ended questions for positive feedback and improvement suggestions to help you understand the reasons behind the ratings. A short conversational flow with a progress indicator keeps the survey mobile-friendly and optimized for high response rates.
Click Use This Template to add the survey to your AidaForm account, customize it to match your brand, and publish it online. Share it by email, link, or QR code and start collecting guest feedback right away.
AidaForm features for your hotel satisfaction survey
Design customization — Upload your hotel logo, adjust colors and fonts, and publish the survey on your own domain to deliver a consistent and professional guest experience.
Conditional logic — Display additional questions only when needed (for example, based on a satisfaction rating) to gather more detailed feedback without making the survey longer for everyone.
Custom Thank You pages — Show a personalized confirmation message or redirect guests to your website, booking page, or a special offer after they submit the survey.
Email notifications for your team — Receive automatic email updates when a new response is submitted, so managers or department heads can review feedback promptly. For low ratings, react quickly and improve guest satisfaction.
Built-in analytics and data exports — Monitor average scores, review key satisfaction indicators in a visual dashboard, and export responses to Excel or PDF for reporting and internal analysis.
With a Free AidaForm account, you can collect up to 100 responses per month. Want to access all advanced features? Try a full-featured AidaForm account free for 2 weeks — simply contact our support team to receive your trial coupon.
How to add and customize this hotel satisfaction survey
Copy the template to your account
Click the green Use This Template button to add the survey example to your AidaForm account. You’ll need an account to edit the form and collect responses. If you’re not registered yet, click the button anyway — you’ll be guided through a quick, free sign-up and then taken straight to the editor with the template ready to customize.
Edit questions and survey fields
Open the Builder tab to modify the content. In Form Elements, add, remove, or rearrange questions as needed. Use the following fields to build a clear and effective satisfaction survey:
- Rating / Scale fields – Measure overall satisfaction or service quality with numeric or star ratings.
- Matrix – Evaluate multiple aspects (such as cleanliness, comfort, and staff friendliness) in one structured question.
- Multiple Choice – Let guests quickly select predefined answers.
- Picture Choice – Add visual options if you want a more interactive experience.
- Text fields – Collect open-ended feedback, comments, and suggestions.
Use headers and short text blocks to create a clear introduction and smooth transitions between sections.
Customize the design and publish
Go to the Form Designer to adjust colors, fonts, and button styles to match your hotel brand. Upload your logo and preview the survey to check how it looks on desktop and mobile. When ready, open the Publish tab and switch the form to the Published status. You can share it via a direct link or use the ready-to-embed code to place the survey on your website.
Receive and analyze responses
In the Set Up section, add the manager’s email to receive submission notifications. Open the Results tab to view charts, summaries, and individual responses. Export data to Excel or PDF for reporting and internal review.
That’s it — your survey is ready to collect feedback and help you improve the guest experience!