Spend time formulating the heading of your event evaluation survey. Enter the name of the event and its date at the beginning of the form – it’ll help participants to quickly understand what that is about. Use text fields such as Header, Subheader, and Text from the Basic section on the left panel of the AidaForm Builder. You can also use the Media field to add your logo. It is also very important to thank the attendees for completing your survey and note that their evaluation is very important to you. Include authentic words of gratitude after they’ve answered the final question. Learn how to customize your ‘Thank You’ Page in AidaForm. As the name suggests, these are the core building blocks of your post-event evaluation survey. You can use a rating scale with checkboxes that respondents can mark according to the statement or question. Have attendees rate any event aspect you want on a scale from one to five, from ‘poor’ to ‘excellent’ or from ‘unsatisfied’ to ‘very satisfied.’
The Survey section in the AidaForm’s Form Elements panel will help you to easily add rating scale questions. There, we have grouped all the field types you may need for event evaluation – Rating, Scale, Matrix, Slider – mix and match them to get a complete evaluation of your event. Tip: To get better at Rating Scale questions, check out all the different types and examples of Rating Scales created with AidaForm. For example, you can ask, how likely they are to recommend your events to someone else. The answers to this question will help to evaluate whether your attendees are detractors (not likely to recommend your event) or promoters (likely to recommend your event). Tip: Here is a full article about Net Promoter Score so you can understand how to work with it and what field to use to calculate it. Open-ended questions prompt people to leave a comment. They can’t be answered with a simple ‘yes’ or ‘no’ and can’t be measured on a rating scale. Open-ended questions are great for obtaining quality data, but note that people will often skip them altogether because writing something requires more effort than simply choosing from pre-formulated options. To make answering open-ended questions easier, AidaForm has voice input for the Long Text field. Your event evaluation form, won’t necessarily use all these types of questions. You can use a mix of questions, and some might not be included in your post-event evaluation form at all. Choose the question order and the question types based on the event you organized. AidaForm has a selection of evaluation form templates that you can use right away. An event evaluation form is, ideally, an online form with a set of evaluation criteria that event organizers use to understand how successful an event has been. Conducting a post-event evaluation survey is a must after every event. It is an opportunity to gather feedback and plan future changes: improve strategy, contents, logistics, and scheduling. But there’s more to it than that. Here are some other reasons why post-event evaluation is so important: Find out if the event has achieved the goals you set This is especially important if your event generates income or raises funds. Facts and figures about the success of previous events provide the justification for increasing the budget or getting sponsorship for the next event! Meet the expectations of attendees in the future Get quality feedback from participants to improve future events. For example, if attendees shared that they liked a particular session or presenter, you can invite the same speaker next year. Or, if it was difficult for participants to navigate the event halls or program schedule, you should consider improving the event in terms of zone distribution and labeling. Increase brand awareness An evaluation survey is a great way to remind people about your brand. Plus, you can grow the audience of your other promotion channels: your newsletter database for email marketing and your social networks. It’s useful to ask for contact details in your post-event evaluation form. For instance, include an email address field to keep in touch with your audience. You can also prompt respondents to subscribe to your social media communities in the event evaluation form and work with your audience there. In your event evaluation form, you can also ask if attendees would like to get a free coach consultation to add a personal touch and increase participants’ loyalty to your brand.See More Ready-Made AidaForm Examples of Evaluation Forms for Events
What Should I Ask? Ideas for Event Evaluation Form Questions
Write an Introduction and Say Thanks
Collect Names and Contact Details
Ask for Permissions
Specify Event Blocks or Dates
Include Rating Scales
Check How Loyal Your Attendees Are
Use ‘Yes’ / ‘No’ Questions Right
Take Advantage of Open-Ended Questions
Why is Event Evaluation Survey Important?