Car Dealership Customer Satisfaction Survey

A car dealership customer satisfaction survey helps dealerships understand how customers feel about their experience — from sales consultation and test drives to service visits, communication, and overall trust.

This expert-crafted AidaForm template covers the key areas car dealers need to track, while keeping the survey clear and respectful of customers’ time. Smart branching shows a different criteria matrix depending on the visit type: vehicle purchase, non-purchase visit, or service/repair appointment.

Use the template as is or make it match your dealership’s brand: customize the design, edit the questions, add your logo, and publish the form with no coding.