How To Create an Online Survey

Setting up an online survey is an efficient and relatively cheap method to get information on anything you’re interested in. You can collect customer feedback, do market research before launching a new product or service, conduct usability tests of your apps or website, and more. Analyzing the collected data can help you make the right decisions to achieve your business goals. Fortunately, you don’t need to know anything about programming to create a survey online.

With the AidaForm service, you can easily make your own survey form online without writing a single line of code. Enjoy an intuitive drag-and-drop interface to add fields for any types of questions. Explore the built-in collection of design themes to make a survey form match the colors of your brand or website. Get a direct link to your questionnaire for sending it via email or publishing it on social media. AidaForm will help you create a web survey form in under 5 minutes.

But how to create a great survey? Before building a form itself, there’re lots of other things to take into account. For example, it is crucial for you to clearly understand the goals of your research. To help you get better and more relevant insights, we’ll give you some useful tips and a quick tutorial on how to create a survey online in AidaForm.

How to Make an Online Survey More Effective


Make sure you have clear objectives of the survey.

Always keep in mind what you want to discover and what you want the respondents to do after completing the survey.


Define your target audience.

To get more applicable data, target your survey to specific groups of users.


Write in plain language.

Use short sentences that are easy to read and understand. Avoid ambiguous phrases, technical terms, and jargon.


Avoid leading questions.

Stay neutral in your questions. If you push the respondents to give the “correct” answer, it will negate the results of your survey.


Encourage people to complete the questionnaire.

To get more responses, motivate users to participate. One way is just to be nice and polite. Another way is to offer a small gift or a discount as a reward for completing the survey.


Pre-test your survey.

Before publishing your questionnaire, send it to your colleagues or friends first. This may help you identify things you need to improve (for example, remove unnecessary questions, clarify some phrases, etc).

How to Make an Online Survey Form with AidaForm


Log in to the AidaForm Service

In the top menu, click Log In to enter your AidaForm account. If you don’t have one yet, you can create it for free by clicking Sign Up.


Create a Survey Form

In your member’s area, click Create a Form and choose a template you want to work with. Select the Blank template if you want to only the fields you need for your survey. Alternatively, you can go for the Basic template that already has some standard fields like Name or Email. No matter which template you choose, you’ll be able to add or delete all blocks in the Form Editor. Select a template, type in the name of your form, and click Create.


Customize Your Survey Form

Open the Form Editor, and go to Form Elements. Here you can add the fields you need for your online form: Full Name, Email, Phone Number as well as your survey questions. Usually, survey forms include close-ended and open-ended questions. Close-ended questions are the ones where users have a limited amount of options. For example, “Have you ever been to Morocco?”, “Do you like sushi?”, etc. Such questions can be answered by a simple “yes” or “no”. To add a close-ended questions to your survey form, drag the Multiple Choice or Dropdown fields to the working area.

Open-ended questions require users to manually type their answer in the corresponding field. For example, questions like “What is your opinion on global warming?” or “How do you feel about the new iPhone model?” require more than a one-word answer. To include open-ended questions to your online survey form, use the Short Text or Long Text fields.

Once you’ve added the necessary fields and questions, open the Form Designer to adjust the colors of your survey form.

With the help of the Form Designer, you can choose one of the pre-made themes. If you’re planning to launch a survey on behalf of your company or brand, don’t forget to add your logo.


Publish Your Survey

When the design is ready, it’s time to publish your form. Click Publish and generate a direct link to your survey – you can send it through email to your customers or publish it in your social media communities.

No matter which option you choose, you won’t need to use any third-party services to collect responses – you can view the survey results at any time in your member’s area. Moreover, you’ll get notified every time someone submits the form.

Now you know how to create your own survey online and how to make a survey form that really works. Try it for yourself and launch your online questionnaire today!

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