Online Survey Maker

Create online surveys and questionnaires for customer feedback, research, employee satisfaction, and more. Build custom question flows and survey layouts, or choose a ready-made template to get started faster.

Create surveys using ready-made examples

Choose a mobile-friendly survey template and customize it for your project. Add or remove questions, adjust layouts, apply your branding even in a free account, and collect responses online without extra setup.

Templates already include commonly used survey elements such as rating scales, multiple choice questions, matrices, sliders, consent checkboxes, comment fields, and audio or video answers.

All survey templates are GDPR-compliant and work across desktop and mobile devices. You can create unlimited surveys and questions — even on the Free plan.

Build surveys for feedback, research, and evaluations

AidaForm’s survey creator supports a wide range of survey formats used in business, research, HR, and education. Below are the survey types best suited for different goals, so you can quickly find the right format for your project.

Increase customer satisfaction and loyalty

Capture feedback at key touchpoints to identify pain points, prevent churn, and strengthen relationships with your customers.

Perfect for: customer success teams, service providers, ecommerce.

Improve events and participant experiences

Understand what attendees enjoyed, what could be improved, and how to deliver a better experience next time.

Perfect for: event managers, organizers, training providers.

Improve employee engagement

Learn how employees feel about communication, leadership, and everyday work, so you can build a more motivated, connected team.

Perfect for HR departments, managers, corporate teams.

Understand your market and validate ideas

Uncover what your audience needs, what motivates their decisions, and how your product compares — before you invest time or budget.

Perfect for startups, small businesses, agencies, and product teams.

Collect reliable data for academic or scientific research

Gather structured quantitative and qualitative data for coursework, theses, case studies, or long-term research projects.

Perfect for: students, teachers, researchers, educators.

Should you use surveys, feedback forms or evaluations?

Surveys, feedback forms, evaluations, and intake questionnaires are designed for different goals. The comparison below can help you choose the right format for your project.

Form typeMain purposeBest for
SurveyIdentify patterns and trends in a groupMarket research, customer insights, academic studies — see our Customer Survey Templates
Feedback FormCapture a person’s impression of a specific experienceProduct or website feedback — try Feedback Form Templates
Evaluation FormAssess performance or quality using defined criteriaEvents, courses, employees — browse Evaluation Form Templates
QuestionnaireCollect factual or descriptive informationRegistrations, intake forms, profile forms — explore Questionnaire Templates

If your goal is to understand a group and uncover broader trends, a survey is usually the best choice.

You can also include feedback or evaluation elements — such as satisfaction ratings or performance-based questions — to combine broader trends with more personal insights in one easy-to-analyze form.

Customize every part of your survey

AidaForm gives you everything you need to create professional, branded, and secure online surveys in minutes — with flexible features that outperform many tools in the same category.

Add logic, branching, and response paths

Show or hide questions based on previous answers, send respondents to different survey pages, and create personalized response paths. Combine conditional logic with rating scales, matrices, sliders, consent fields, audio or video answers, and more. Explore survey fields.

Visual, real-time analytics

View results as they come in with clear, interactive charts. Track averages and percentiles at a glance, then filter your data and export it to Excel, Google Sheets, or CSV for deeper analysis whenever you need it.

Fully customizable & on-brand

Personalize your survey design with colors, fonts, background images, logos, buttons, and layout styles. Choose from classic one page, conversational, or multi-step designs.

Easy sharing, embedding & tracking

Publish your survey in seconds and share it anywhere — via a direct link, QR code, email, social media, or by embedding it on your website. Track where responses come from by adding URL parameters to your survey link.

Secure, GDPR-compliant

Your data is protected with SSL encryption and fully GDPR-compliant handling. Responses are stored on secure servers in the EU or other regions you choose, giving you control over where your data lives.

Ideal tool for students and teachers

AidaForm gives you everything you need to run educational surveys, classroom polls, or research projects. Educational organizations can claim a 30% discount. Students get AidaForm for free for the entire study or research period.

Use AidaForm for Free

How to create a survey with AidaForm — step by step

Build Your Survey
Step 1

Build your survey

Creating your survey starts with choosing the questions you want to ask — and AidaForm makes this part refreshingly simple.

  • Drag and drop essential fields: multiple choice, opinion scales, matrices, sliders, animated ratings
  • Add richer feedback options like text, video, or audio with the Media Answer field
  • Mix long and short question types to get the level of insight you need
  • No coding, no setup headaches — everything happens in a clean, intuitive visual editor
Customize the Design
Step 2

Customize the design

Once your questions are ready, it’s time to make your survey look the way you want respondents to feel — friendly, professional, playful, or on-brand.

  • Choose from ready-made design themes that look great immediately
  • Use the Form Designer to adjust colors, fonts, button shapes, and layout
  • Match your website or brand identity effortlessly
  • Explore Set Up → Traits for advanced touches like:
    • Conversational UI for a chat-like feel
    • Key Bindings for faster navigation

Even if you’re not a designer, your survey will still look polished and consistent.

Publish & Collect Responses
Step 3

Publish & collect responses

Ready to go live? AidaForm gives you several easy ways to share your survey — just pick the one that fits your workflow.

  • Share via a simple direct link
  • Post it on social media or send it by email
  • Embed it directly into your website using an auto-generated HTML embed code
  • Track all incoming responses right in your AidaForm account
  • Turn on options in Set Up to:
    • Receive email notifications for new submissions
    • Send auto-reply messages to thank respondents

Wherever your audience is, your survey can reach them.

Analyze Your Results
Step 4

Analyze your results

Once the responses start rolling in, AidaForm helps you understand what the data actually means — quickly and without extra tools.

  • View built-in charts and summary stats at a glance
  • See completion rates, response breakdowns, averages, and percentiles
  • Export all data to Excel, CSV, or Google Sheets for deeper analysis
  • Use Zapier integrations to sync results with Mailchimp, Trello, and dozens of other apps

With clear insights at your fingertips, you can make decisions faster and more confidently.

FAQ: Everything you need to know about AidaForm Survey Creator

Is my data safe with AidaForm?

Yes. AidaForm protects your information with SSL encryption and adheres to GDPR-compliant data handling standards. All submitted responses are stored on secure servers in the EU or in other regions worldwide, based on the hosting option you select. This gives you full control over where your data lives and ensures it remains protected and compliant.

Can I collect anonymous responses?

Absolutely. AidaForm does not collect identifying data unless you include such fields.

How long should a good survey be?

Most effective surveys include 5–15 questions. Use varied field types to keep respondents engaged. AidaForm does not restrict you on the number of fields on the form even in a free plan.

Can I export my data?

Yes. Download your results anytime in CSV, Excel, or Google Sheets formats.

Can I embed a survey on my website?

Yes, you can! Every survey you create in AidaForm comes with an auto-generated iframe embed code. Just paste it into your website, adjust the width or height if needed, and the survey will blend seamlessly into your page layout. No coding skills required — it just works.

Can I use surveys for academic research?

Yes — AidaForm supports structured data collection suitable for educational and academic projects.