Our Story at AidaForm

AidaForm is an online form builder that helps you create forms, collect responses, and keep everything organized — without getting stuck in technical details.

We launched in 2019 in Germany as a bootstrapped and independent product. Being independent means a lot to us — it lets us focus on our customers’ needs instead of investor KPIs.

Since then, more than 1,000,000 accounts have been created with AidaForm. Today, people use it worldwide, especially in the US, Canada, the UK, Germany, Switzerland, and Austria.

Why we built AidaForm

Before AidaForm, we spent years working in online marketing and IT.

We built software, created websites, and — yes — used a lot of online forms. We tried to improve response rates, analyzed results, talked to customers, and then did it all over again. We’ve been on the same side as our users, trying to make things work better with the tools available.

We know how exciting it is when everything works and people respond. And we also know how much time technical issues can take when they don’t.

That’s what led us to build AidaForm.

What we try to do differently

Our goal is simple: make form building easy, affordable, and practical.

You should be able to create forms that:

• look clean and modern
• follow current rules and regulations
• remain easy to fill out, even with advanced customization
• support different formats — from conversational forms to traditional layouts

That’s also why we created 500+ templates — not just as examples, but as forms you can use right away.

We believe tools should save your time, not add more complexity — and this idea guides how we build AidaForm. Our roadmap is public, so you can see what we’re working on — and we prioritize the features our customers ask for.

Support that stays personal

One thing that matters a lot to us is how we help our users.

We don’t rely on AI chatbots. When you reach out, a real person looks at your form, checks what might be wrong, and suggests how to improve it.

It takes more effort, but it leads to more useful, practical help.

Who we build for

Many of our users are:

• self-employed
• small and medium-sized businesses
• nonprofit teams

People who don’t have time for complicated tools — and don’t want to.

We like working with them because their projects are practical, close to their customers, and often very personal.

AidaForm team

AidaForm was created by Albina Zakharenko, Alexander Grigorev, and Evgeniya Ivonina.

Albina and Evgeniya come from online marketing and care a lot about how forms actually perform — clarity, usability, and results. They take this part seriously (sometimes very seriously).

Alexander is responsible for the technical side — turning ideas into working solutions and making sure everything runs smoothly. His superpower is solving complex problems and making them look easier (and more fun) than they probably are.